StreetEasy has insisted that the rule, and the punishment for breaking it, is not a power maneuver but a matter of consumer fairness. вЂњThey are seeking to make StreetEasy as powerful as possible.вЂќ вЂњThis is them trying to create an ironclad de facto MLS,вЂќ Donna Olshan, president of Olshan Realty, told the Real Deal. At the time, Brown Harris Stevens CEO Bess Freedman called the practice вЂњreprehensible.вЂќ A timely posting requirement is basically unheard of outside of a Multiple Listing Service, a comprehensive, publicly accessible listings database that most other cities have but which New York City, with its cliquish and hypercompetitive real estate industry, has resisted for years (even co-brokes were a fairly recent development here). The exclusivity policy, which started in 2020, has angered agents and brokerages, who pay StreetEasy $6 per day per listing. Now, according to the new policy, agents will still be punished, just less severely than in the past - only the offending listings will be banned. Previously, StreetEasy handed out two-week bans to agents who violated its rule that listings be posted to its site within 24 hours of going up anywhere else (including in a вЂњcoming soonвЂќ notice on the agentвЂ™s own site or in an email to other brokers). StreetEasy is modifying an unpopular policy that punished agents who posted their listings elsewhere first, according to the Real Deal, but only slightly.

For most New Yorkers, StreetEasy falls somewhere between an essential service and a beloved pastime, but brokers have a far more antagonistic relationship with the listings behemoth, as a recent policy change at the company illustrates.

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